Introducing “Blinks”: Between an Alert and a Message.
Jordan R (Founder & CEO)
9/9/20251 min read
Every new platform needs its own language. On Blinker, that language starts with something we’re calling a Blink.
So, what is a Blink?
A Blink is a short, purposeful communication between drivers. It sits halfway between an alert and a message. Where an alert (like a horn or flashing lights) is blunt and often aggressive, and a message (like a text) is long and personal, a Blink is designed to be:
Instant: sent in the moment, without distraction.
Anonymous: focused on the information, not the identity.
Helpful: aimed at safety, courtesy, or awareness.
Think of a Blink as the driving equivalent of a quick nod or tap on the shoulder, enough to say what matters, without overcomplicating things.
Examples of Blinks might include:
“Your fuel cap is open.”
“Hazard in the left lane ahead.”
“Thanks for letting me merge.”
They’re not conversations. They’re not debates. They’re small, efficient packets of information that make driving smoother and safer for everyone.
This matters because Blinker isn’t just about building another app. It’s about creating a new layer of road etiquette. A Blink is the foundation of that.
Over time, we’ll be refining what Blinks look like, how they’re triggered, and which ones should come pre-set. But the principle is simple: a Blink is a better way to be heard on the road.
If you have ideas for the kinds of Blinks you’d want to send or receive, we’d love to hear them.
👉 Head over to our Subreddit to become part of the discussion.
👉 Join the waitlist to help shape what Blinks can become.
—
The Blinker Team
Transforming roads from rage to respect, one "Blink" at a time.
